Management

Direct Marketing and Information Technology thought leadership. Our executive team is responsible for managing the company, formulating and executing long-term strategies, and for all interactions with clients, employees, and partners. Additionally, our executive team sets the tone for the company's values, ethics and culture.

Steve Scruton: President and CEO
I am responsible for all aspects of our strategy, operations and execution.

My 20 year career in the database, data, analytic and technology areas of Direct Marketing includes serving as a principle at Marketing Information & Technology Inc. as well as holding executive level positions at Trans Union, Equifax and ChoicePoint Precision Marketing.

As a recognized thought leader in the direct marketing industry I have written dozens of white papers on the use and understanding of marketing data and have authored feature content in every national direct marketing publication. Additionally I maintain several industry board level and advisory positions.

My strengths include helping clients create unique 'Best in Class' marketing solutions and my relentless “Never Give Up” attitude to make things happen.

Chris Piper: Chief Operations Officer
I work with our technology and operational teams to ensure efficient, timely, and secure delivery of marketing solutions to our clients.

My 16 year career in database marketing includes serving as Business Information Officer for ChoicePoint Precision Marketing, Chief Technology Officer for Marketing Information & Technology, and Solutions Architect for Epsilon.

My strengths include the ability to synthesize the talents of technology based professionals to achieve maximum benefits for our clients. Having a strong background in marketing technology provides me with a foundation for understanding when to adopt best practice approaches versus leading with new techniques. I believe that organizations that possess a strong team environment are ultimately best equipped to anticipate tomorrow’s challenges and to be successful.

Rick Kollmeyer: Chief Technology Officer
I lead the technology teams that design, develop and create our world-class dmEDGE™ marketing portal product.

My 20+ year technology career consists of long-term commitments in starting and growing technology-based businesses. I have worked as an engineer for Apple Computer, was the president of The Support Group, Inc. and was the founder and President of Blue Edge Data Solutions. My past experience in designing and implementing complex and varied enterprise applications has provided me with the experience needed to understand what it takes to implement large-scale systems.

Having experience in business, technology and sales, I bring a strong desire to do what’s right for the client as well as attaining the project’s technical goals. My strengths include the ability to quickly visualize and architect complex technology solutions, as well as being able to explain these complex concepts to a non-technical audience. I have an unrelenting desire to get to the root of any technology challenge, and have a strong passion to implement the right solution.

William Fayerweather: Chief Marketing Officer
I work directly with our clients to devise, design and optimize direct marketing programs.

My 18 year career in direct marketing includes serving as Vice President of Marketing Solutions for ChoicePoint Precision Marketing, Senior Database Marketing Consultant for Experian Marketing Services and Director of Account Acquisition for Prime Option/NOVUS MasterCard.

My strengths include the ability to see the "big picture." Trouble-shooting and problem solving requires a wide-angle view of processes, and I can tell the difference between symptoms and underlying issues. While making plans and having goals is important, the ability to think on the fly and adapt is crucial. I believe innovation and questioning processes is an important element in driving business success.