Complimentary Forrester Research Report Request
Compliments of Direxxis, request your free copy of the Forrester Research report: How Technology Supports Distributed Marketing Organizations By: Suresh Vittal with Carlton A. Doty and Emily Murphy.
Compliments of Direxxis, request your free copy of the Forrester Research report: How Technology Supports Distributed Marketing Organizations By: Suresh Vittal with Carlton A. Doty and Emily Murphy.
Most marketing organizations struggle to manage the burgeoning complexity associated with brands, regions, and channels and the resulting issues around brand consistency, program ownership, and speed-to-market. Few marketing applications are set up to support marketing organizations with these distributed challenges. An emerging set of distributed marketing technologies focus on solving these problems by:
Centralizing content, workflow, and business rules. Supporting campaign management and response capture and measurement at a corporate and local level. Delivering personalized content in many different formats."Direxxis provided the vision and technology expertise to deliver more control to corporate marketing and at the same time deliver more flexibility to our store owners."
Director, Leading Provider of Home Improvement Products.Real-life people like real-life testimonials. Make your customers your best salespeople by including their stories in your marketing materials. How did they hear about your product or service? What problem did it solve for them? How satisfied are they with the results? The same information will be persuasive coming from customers but may be suspect coming from you.