Direxxis News

What’s new at Direxxis? Find out below.

Direxxis President/CEO Steve Scruton to Speak at Upcoming Boston Entrepreneurs' Network Meeting

Posted on: 1.23.09

Meeting Overview: This is a must for those entrepreneurs just coming to market with their new great idea. The February 3rd meeting is titled “Marketing Equals Money”. Many new businesses think, “if you build it they will come” and do not understand the critical importance and budgeting needs for marketing their product. This meeting will explain how marketing is required and instrumental in the success of new business and how the market research and the media play an important role in helping emerging companies gain visibility and get your message to your marketplace. This meeting will help enlighten the entrepreneurs by telling you the importance of researching the market for your product or service and how publications like Mass High Tech are helping the startup companies in the Boston area reach the important decision makers for their products and services.

For more information: The IEEE Boston Entrepreneurs Network

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Paintball Hits Direxxis

Posted on: 7.30.08

Paintballs flying through the air, players yelling game strategy, teams celebrating victories and the rapid-fire sound of ‘splat’ could all be heard as paintball hit DIREXXIS. We spent the day at Boston Paintball for our most recent adrenaline-packed company outing. The paintball games were fast, fun, competitive and there was a sense of camaraderie in the air that was contagious. As the day wore on, one thing was undeniable: Paintball is an immediate rush.

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Direxxis Speaks at dm Days NY 2008

Posted on: 6.12.08

Direxxis, Constellation Energy and Claritas Nielsen discuss Vertical Segmentation for Developing Marketing Strategy and Implementing Database Marketing Programs at dm Days NY 2008. Highlights of the session included discussions regarding vertical segment development, segment analysis, application of vertical segmentation to prospects and program metrics.

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Direxxis Hires Industry Veteran as Chief Operations Officer

Posted on: 4.02.08

We have hired former ChoicePoint Precision Marketing executive Chris Piper as our chief operations officer. Chris provides Direxxis with more seasoned management and proven leadership as we strive to continually improve our process automation and speed to market.

As Chief Operations Officer, Chris is responsible for our day-to-day operations as well as helping with strategic planning, information security and growth management. “Chris is a proven leader with a track record of successfully building and leading direct marketing service providers," says Steve Scruton, Direxxis' president and chief executive officer. "We are excited to welcome him to our team.”

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Direxxis Cup - Day At The Races

Posted on: 3.10.08

Tires squeal. Engines rev. No, it’s not NASCAR or Indy. It’s the sound of our most recent adrenaline-packed company outing. We spent the day at F1 Boston, one of the nation’s most advanced indoor race tracks, racing high-performance go-karts.

After a great day of qualifying, 10 Direxxis racers raced their ways to the Direxxis Cup Finals. In the high performance final race, Jeff Straub edged out the competition by 0.08 seconds to capture his first Direxxis Cup title.

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Great upcoming opportunities to help out the community

Posted on: 2.25.08

Building Impact update. During the months of March and April, Building Impact activities and events will center on the topic of Hunger & Housing. Program activities for the next two months provides opportunities for companies and individuals to learn more about these issues and help those in need within the communities where we live and work.

For more information about Building Impact and its programs, please contact: Building Impact, 31 Milk Street, Suite 901, Boston, MA 02109. www.buildingimpact.org

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Direxxis Unveils Plans For Next dmEDGE Product Release

Posted on: 2.02.08

Direxxis today unveiled plans for the next release of the dmEDGE marketing platform. The new dmEDGE release will integrate the “best practices and learning” from our loyal dmEDGE customer base with our recent digital asset managment technology innovations. In addition to expanding key features and functionality, the new release of dmEDGE will focus on delivering immediate value sooner through reduced implementation time and increased speed to market.

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Direxxis Moves Corporate Headquarters

Posted on: 1.11.08

We moved our corporate headquarters from Wellesley to Needham Heights, Massachusetts. We are excited about establishing a presence in Needham Heights, a vibrant high-tech community. We believe this will enhance our ability to expand and to draw key talent to Direxxis. The new headquarters provides office space to support our infrastructure and business needs over the next 24 months.

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