Direxxis Case Study | EMPOWER Account Managers

Client

Leading commercial and consumer finance company. A Fortune 500 company and a component of the S&P 500 Index.

Client Marketing Challenges

The ability to EMPOWER account managers to market directly to prospective customers.

Direxxis Marketing Solution

Direxxis Solution: A complete end-to-end web based direct marketing portal allowing hundreds of regional account managers to create their own marketing campaigns. Features include targeted prospect database, creative personalization, list selection engine, and complete mailing services.

Client Business Wins

Easy and intuitive online direct marketing campaign creation and management for the regional account managers. Results include a 20% increase in marketing campaign activity and 25% increase in lead generated.

Integrated Solution

"The Direxxis dmEDGE™ Integrated Solution provides us with the ability to integrate sophisticated analytics into an easy "Point-and-Click" self service environment for our non technical users.

VP Marketing, National Home Improvement Service Provider

Telescopic Testing

Let's say you have four ads, but can't tell which one is best. Consider a simultaneous test of all four ads, using A/B splits. Chances are one ad will out pull the other. And testing in the field will give you more projectable data than focus groups.