Case Study: B

Client

National medical services provider. Operates 370+ hospitals in 38 states across the nation.

Client Marketing Challenges

The ability to TARGET direct marketing offers to the most likely prospects.

Direxxis Marketing Solution

Direxxis Solution: Analytic driven direct marketing program including complete data services, advanced statistical and analytical modeling and campaign management.

Client Business Wins

The model's prediction yielded over 3.5 times more responders than random mailing. The model identified over 80% of the responders using only 50% of the names.

Campaign Execution

"Not only are we able to get our campaigns created in days instead of weeks, the Direxxis solution provided the ability for our advisors to upload photos to personalized the seminar invitations.

Director Relationship Marketing, Financial Services Company.

So Many Ways to Respond

When writing a reply device, be sure to give your prospect more than one way to respond. Some people prefer 800 numbers, some mail, some fax and some prefer going directly to the web. Present every option with clear, easy to understand directions. Test have shown that giving multiple options increases your overall response rate.