Case Study: C

Client

Leading provider of home improvement products. Network of over 890 franchise territories in 48 States.

Client Marketing Challenges

The ability to ORGANIZE and manage all digital creative assets in a single location.

Direxxis Marketing Solution

Direxxis Solution: Web based marketing portal designed for digital creative asset management and personalization to support over 200+ corporate provided marketing materials to the 890+ store owners

Client Business Wins

Centrally controlled marketing materials ensure campaign consistency, coordinated branding efforts and regulatory compliance while providing franchises with the ability to personalization and download customized advertising materials. Results include a more efficient advertising processes and a substantial increase in franchisee marketing activity and product sales.

Increased effectiveness

"Thank you for delivering a tool that will enable us to truly raise our effectiveness as a sales team!”

Sales Channel Director

When It’s Time to Change

Your database is only as good as the information in it. Over 60% of the data in business records and 20% of the consumer addresses change annually. Therefore, constant maintenance is an absolute necessity. Outdated information is not only costly, but defeats the purpose of target marketing. And the investment you make in updating will more than pay off in response.