Direxxis Case Study | RETAIN High Value Customers

Client

One of the nation’s largest retail non-prime mortgage originators. Maintains a servicing portfolio of more than $10 billion.

Client Marketing Challenges

The ability to RETAIN high value customer relationships.

Direxxis Marketing Solution

Direxxis Solution: Web based direct marketing portal featuring an enhanced customer database and multiple predictive models used to identify high value customers.

Client Business Wins

By segmenting the results in a two-dimensional matrix (revenue by life time value), the client could now determine strategically their most valuable customers and execute specific marketing campaigns accordingly.

Online List Selection

"Direxxis provides our advisors with list selection flexibility available 24/7 while maintaining corporate marketing best practices and legal compliance."

AVP, Leading Financial Management Company.

Entropy

The principle of entropy states that, when left alone, all matter gravitates towards disorder. Unfortunately, so do customers. The most common marketing mistake is to focus on acquisition as the expense of retention. It's a proven fact that keeping customers is less expensive than finding new ones. Remember, your competition is ready to take your customers away while you're not looking.