Direxxis Case Study | PERSONALIZE Communications

Client

A full service flooring retailer. Network compromised of over 859 retail stores in 48 states.

Client Marketing Challenges

The ability to PERSONALIZE marketing communications with local store information.

Direxxis Marketing Solution

Direxxis Solution: dmEDGE web based marketing portal featuring a prospect database specifically targeted with the individuals most likely to purchase flooring products. Store owners have the ability to order an automatic weekly subscription campaigns and identify prospects within a specific neighborhood using a radius distance calculator.

Client Business Wins

Prospect response rates were improved ‘across the board’ and the Direxxis solution allows each store owner to includes 'store location maps' on each personalized marketing postcard.

List Segmentation

"The Direxxis team is a pleasure to work with and handles our ad-hoc enhancements and requests immediately. Not to mention the Direxxis database consistently provides us with the highest response rates."

List Manager, National Collegiate Marketing Company.

Invest Responsibility

What’s a new customer worth to you? Invest wisely in your marketing acquisition efforts. Some high ticket marketers admit they'd pay $10,000+ for one sale. Yet, they won't spent $25/unit to target the right people. Compare the cost efficiencies of direct marketing and spend accordingly.