Direxxis Case Study | DELIVER Qualified Leads

Client

One of the world’s leading financial management and advisory companies. Offices in 36 countries and territories.

Client Marketing Challenges

The ability to DELIVER qualified leads to a distributed sales force.

Direxxis Marketing Solution

Direxxis Solution: Web based list selection and data fulfillment portal. Features include multiple user groups, advanced list selection functionality, data preview, management approval module and automated file delivery.

Client Business Wins

Centrally controlled business rules and list delivery engine ensure campaign consistency and regulatory compliance.

Data and Analytics

"Direxxis provides us with the necessary data and intelligence to significantly reduce our new customer acquisition costs".

CFO, National Medical Services Provider

Penny Wise

Studies indicate that 4-color advertising usually increases response 30% to 60% with a cost increase of only 20%. However, adding only one other color to a black & white ad does not effectively increase the result to investment ratio. Don't try and save money at the expense of results.