dmEDGE™ Marketing Campaign Management

dmEDGE™ Marketing Campaign Management module provides configurable programs and workflows designed to deliver personalized, relevant marketing messages across all channels.

dmEDGE™ Marketing Campaign Management Module features and benefits:

Allows users to create personalized, localized sales, marketing and advertising programs in a simple and straightforward process

  • Self service “subway bar” guided program execution processes
  • Promotes high participation/low support
  • Integrated training/messaging

Highly configurable program workflows

  • Program types list purchase, direct mail, email, ad creation, bulk order, SMS, radio, television, etc.
  • One time, subscription, multi-channel and multi wave program options

Allows the field to focus on selling rather than program administration, operations and execution processes

MAXIMIZE RESULTS

"dmEDGE™ is the first application we found that links data and campaign functionality with the ability to customize messaging at the local level. We realized that this capability was exactly what we needed to maximize the results of our customer prospecting efforts."

Vice President of Customer Insights and Market Analytics
VARIABLE OFFER ASSIGNMENT

""Test campaigns can easily be rolled out through the dmEDGE™ system on a region-by-region basis. dmEDGE™ provided us with standard marketing practices, incorporating such marketing intelligence as a times mailed strategy, promotion history control, and response modeling."

Director of Acquisition, Regional Bank
WHY BOTHER TESTING?

Testing allows you to make minor, inexpensive mistakes resulting in major course corrections. After all, why gamble your entire marketing investment when you can learn more in small batches? Each test iteration could increase your success rate from 10% to 100%! It's no wonder some companies devote 20% of their budget to testing.