dmEDGE™ Marketing Relationship Management
dmEDGE™ Marketing Relationship Management module delivers marketing data and database technology optimized to manage the relationships that are key to your marketing strategy.
dmEDGE™ Marketing Relationship Management Module features and benefits:
Integrated dmEDGE™ Prospect Databases
- 200,000,000 record consumer prospect database
- 14,000,000 record business prospect database
- Lifestyle and Hotline databases
- Pay only for the contacts records used
dmEDGE™ data filtering technology
- Real time list selection and creation
- Data governance and access controls
- 3,000+ data attributes available
Data integration and processing tools
- Customer suppression, industry suppression, program suppression
- Contact record “hold out” suppressions
- Data append, data enhancement, data processing, model scoring
Client database
- Cross-sell, up-sell and retention programs
- Multiple access views based on user roles and permissions
- Data governance and information security best practices
User managed list uploads
- Upload and store marketing lists
- Easily reuse lists for follow up promotions