dmEDGE™ Results
dmEDGE™ Marketing Model captures data and information flow enabling the roll out of successful marketing programs. Our continuous learning model is designed to enhance programs as they mature enabling increased program complexity and decreased level of effort. dmEDGE Results are captured and tracked through our integrated technology, strategy and business execution processes. Our primary results tracking includes the following report types:
Return on Marketing Investment (ROMI) is a measure of the effectiveness of marketing program activities. We use ROMI to help our clients optimize marketing spend for the short and long term in support of the program goals. Measuring and improving ROMI leads to improved marketing effectiveness, increased revenue, profit and market share for the same amount of marketing spend.
Campaign Tracking designed to provide detailed performance and analysis not only reveals your return on investment, but also yields information that can help with future promotions: Which data sources perform best? Which offers? Which creative formats? Which offers? Which market segments?
Business Intelligence designed with the purpose of supporting better business decision making. Our business intelligence focuses on key performance indicators (KPIs) such as sales conversion to assess the present state of business and to prescribe a course of action.
Opportunity Assessment designed to support a data-driven approach to direct marketing. Specifically it is designed to identify missing opportunities to increase revenues, reduce costs and communicate more effectively with your customers.