dmEDGE™ Distributed Marketing Solution
dmEDGE™ Integrated Direct Marketing Solution. dmEDGE™ is a comprehensive, integrated distributed marketing portal solution designed to support organizations with decentralized sales & marketing needs.
What is dmEDGE™? dmEDGE™ is an on-demand, self service marketing and advertising solution that provides comprehensive technology, services, and administration tools to support field marketing. It is designed for distributed marketing and covers services and functionality historically supplied by multiple disconnected vendors. Even non-technical end users can initiate, deliver and track compliant, localized marketing and advertising programs with dmEDGE™.
dmEDGE™ Distributed Marketing Solution features and benefits:
Increase productivity
- Increased user adoption rates and the retention of field force
- Increased marketing velocity, deploy promotions quickly at the local level
- Streamlines program support, review, feedback, and approval
- “Quick Start” rapid implementation plan
Control and compliance for corporate marketers
- Ensures compliance with brand standards, corporate messages, industry regulations and drives consistency across all distribution channels
- Repository for marketing best practices - templates, data, business rules, execution processes and program measurement
Improve marketing program execution and measurement
- Multi-wave, multi-channel and subscription program management
- Visibility into marketing program usage and performance allowing for program accountability and ROI analysis
- Align budget with high performance programs, become a profit center
Value Based Solution
- Modular design focuses on delivering high value components
- Software as a Service, on-demand delivery model
- Supports large group of users with highly varied skills, roles & permissions